Nike AlphaDunk

Nike’s new AlphaDunk honors the handiwork of some of the NBA’s most prolific aerial artisans with its colorways, and one of the high-flyers who’s receiving a homage is Aaron Gordon of the Orlando Magic, thanks to this new “Pure Magic” makeup. Inspired by Gordon’s incredible performance in the 2016 NBA Slam Dunk Contest in which he leapt over aptly-named Magic mascot Stuff for an amazing under-the legs slam that permanently stamped his name in the dictionary of daring dunkers, the new hoop shoes draw directly from the Magic’s blue-and-black palette.
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